Jason Nazar wrote an article for Forbes (www.forbes.com/sites/jasonnazar) titled, Things
20-Year-Olds Don’t Get. He makes some very good points, but I don’t think it applies just to 20-year-olds. I think there are nuggets in the article that apply to everyone. I posted portions of the article previously. (check the archives) Here is some more of the article:
“Social Media is Not a Career – These job titles won’t exist in 5 years. Social media is simply a function of marketing; it helps support branding, ROI or both. Social media is a means to get more awareness, more users or more revenue. It’s not an end in itself. I’d strongly caution against pegging your career trajectory solely to a social media job title.”
Okay, I am not sure about that last statement. I don’t think that social media is a fad. “ROI”, for those not familiar with the term, is Return on Investment. Still, it is good advice. Social media is part of marketing, and marketing is a valid career field. Instead of a narrow focus on social media, young professionals should broaden their focus on marketing and their career may survive if social media tanks.
Social media can also get you fired. Just ask two employees from Heavenly Learning Center 2. According to CNN, they were fired after posted pictures of two young kids on Instagram along with some nasty captions. One of the mother found the pictures and reported the employees. When will people learn that the internet is not private and you cannot retrieve posts once posted? I do not know why they were fired but it is apparent that they were taking pictures when they should have been watching the kids. They might have posted them to Instagram while working. They certainly created a bad image for the childcare center. The captions revealed that they did not care for the kids, a necessary requirement for that type of employment. Any of these would be enough for termination.