There is a buzz about a message tweeted by Justine Sacco, the communications director for #InterActiveCorp (IAC). In a tweet, he said, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” Wow! This is interesting on several levels. First, Justine is a director for communication in a major company. IAC is the parent company of several companies, including Match.com, The Daily Beast and Dictionary.com. They also own BlackPeopleMeet.com, a dating site for African-Americans. Oh oh. He should know better than to tweet something controversial. He should also know that things posted on the internet are not private. Stating that he is white and suggesting that whites can’t get #AIDS is racism and stupid. I don’t know if Justine is married, but he has implied that he might have sex with someone in Africa. I am sure that by now Justine is out of a job. He may also be out of a significant other. I wonder if he will ever get a position in communications again. Justine needs to make a career change. How will he answer the question in his next job interview, “Why did you leave your last job?”?
I cautioned about using social media in my book, Leadership for New Managers: Book Two, http://smashwords.com/b/300090